How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
![Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/f9/06/58620_ae4817e2848846949e644fdfe1ab277c.jpg)
Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD
![Noted: New Logo for Burberry by Peter Saville | Peter saville, London wallpaper, Graphic design logo Noted: New Logo for Burberry by Peter Saville | Peter saville, London wallpaper, Graphic design logo](https://i.pinimg.com/736x/66/a8/62/66a8621f68ba8349bfd97492f2d40990.jpg)
Noted: New Logo for Burberry by Peter Saville | Peter saville, London wallpaper, Graphic design logo
![Burberry Treasure Hunt | MONOGRID Digital Interactive Studio | Treasure hunt, Hunt, Burberry pattern Burberry Treasure Hunt | MONOGRID Digital Interactive Studio | Treasure hunt, Hunt, Burberry pattern](https://i.pinimg.com/736x/66/fb/24/66fb2490419ae210c5993f75b8906466.jpg)