PDF) Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + iPod Sport Kit' Cobranding
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PDF) Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + iPod Sport Kit' Cobranding
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PDF) Strategic Coopetition of Global Brands: A Game Theory Approach to 'Nike + iPod Sport Kit' Cobranding
