After more than a year of it's existence, I just realized that the nvidia titan Xp (notably not GeForce gtx titan Xp) clearly has “GeForce gtx” on the cooler. : r/pcmasterrace
NVIDIA TITAN Xp - Gpu Mining Graphic Cards Inc.
NVIDIA Titan Xp Jedi Order Galactic Empire edition 12GB GDDR5X (Limited) Video Graphics Card 900-1G611-2531-000 - Walmart.com
NVIDIA TITAN Xp overclocking performance unveiled - VideoCardz.com
First NVIDIA TITAN Xp benchmark result emerges - VideoCardz.com