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Visa's Spooky Simulacrum on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him
How Jonah Peretti created BuzzFeed, a billion-dollar media empire
Cómo una pelea con Nike llevó Jonah Peretti de Buzzfeed a crear un imperio de medios de mil millones de dólares
How Buzzfeed CEO Jonah Peretti Built His Digital Media Empire
2014: when Jonah Peretti finds out that Exeter's Nike Swea… | Flickr
How Jonah Peretti created BuzzFeed, a billion-dollar media empire
Follow the Things | Sport | Nike Email Exchange
Nike ID Sweatshop E-mail Controversy | Know Your Meme
FROM ZERO TO MILLIONS: the Secret to Making Content Go Crazy/Viral
Nike ID Sweatshop E-mail Controversy | Know Your Meme
Jonah Peretti - Wikipedia
Follow the Things | Sport | Nike Email Exchange
Jonah Peretti and Nike | Media | The Guardian
Nike ID Sweatshop E-mail Controversy | Know Your Meme
Culture Jamming, Memes, Social Networks, and the Emerging Media Ecology
Buzzfeed's Jonah Peretti: 'We're not like something that came before' | BuzzFeed | The Guardian
X-LG 36mm 18K Elsa Peretti Open Heart Tiffany Charlotte's Favorite Place | Ruby Lane
Nike ID Sweatshop E-mail Controversy | Know Your Meme
Jonah Peretti and Nike | Media | The Guardian
BuzzFeed Case Study: The Buzzfeed Story (beyond cute cats and memes)